The hip Rotterdam based design hotel Stroom asked Mothership to develop a new corporate identity, from menu to entrance; everything had to change. The hotel was built inside an old electric power plant in Delfshaven, so it has some beautiful characteristic features. Still there was something missing and that’s why the owner asked Mothership for help. Jeroen Everaert, Mothership’s creative director, asked Thijs Kelder from Studio Ruwedata for the designs and this choice was definitely appreciated by Stroom. Robust designs with electricity playing a central role will transform the look and feel of this hotel over the coming months.