HEMA asked Arno Coenen and Iris Roskam to design a new school collection. Under the name ‘OLDskoolNEWskool’ high school pupils are asked to upload the most inspirational photos and videos on Facebook. The final design will be based on these entries.
It’s a logical choice for HEMA to collaborate with Arno and Iris on this design contest. Because young people know best what will work for them, HEMA set up this cooperation between Arno and Iris. NEWskool kids with OLDskool Aro Coenen and Iris Roskam.
The material can be uploaded until the end of January. On Pinterest you will find the final mood board. The OLDskoolNEWskool collection will be in the shops from the beginning of July.
We know where to buy our new school agenda!