Patrick Kruithof (1968) lives and works in Rotterdam. He considers himself a multidisciplinary person. Educated as an industrial designer Patrick is both entrepreneur, writer, photographer, adventurer and artist.
He developed several concepts and products in which sustainability plays a major role and consulted small and also bigger companies in making their products more endurable. His research has been focused on new sustainable materials looking for useful applications and his work has been published on blogs, in magazines, professional journals, newspapers and The Design Encyclopedia. Feeling the need to share his experiences Patrick Kruithof started teaching eco-design at several educational institutions using a practical but dynamic approach. In 2001 he launched his second business The Moment Company which aims to stimulate sustainability awareness by creating and selling sustainable experiences that do not only benefit the well being of the person consuming but also that of other world citizens and of generations to come.