One hundred years ago the then biggest theater of the Netherlands was built at the Kruiskade in Rotterdam. So we celebrate the 100th birthday of the Luxor Theater! The Luxor asked us to come up with a concept for the celebration of this special jubilee. The result: the artist parade.

On April 19th the kickoff of this artist parade took place in the New Luxor Theater. The parade consist of live-sized cutouts of artist who have been important in the history of the Luxor Theater. Throughout the city center of Rotterdam full sized statues of national and international artist such as Wim Kan, Andre van Duijn, Waardenberg en De Jong, en Edith Piaf will appear. People will be able to take pictures with their heroes. This way one hundred years of theater history will be visible for every inhabitant and visitor of Rotterdam. Every set consists of a flagpole, a footstool and the cutout of an artist. The name of the Partners of the Luxor will be displayed on the stool.

Companies and individuals can congratulate the Luxor theater by adopting a set. During the kickoff there were several companies who were very interested in adopting a set. Spido, De Rabobank and Het Havenbedrijf Rotterdam were the first companies to adopt a set right after the kickoff.

On the route from the old Luxor Theater to the new Luxor Theater a total of one hundred icons will be displayed on the so called ‘red carpet’ route.