|Concept||Mothership – Jeroen Everaert|
|Title||connecting worlds . head in the clouds|
|Description||10 minute loop of animated moving images
(theme: nature) on flexible led screens
|Location||Lounge 2, Schiphol Airport|
|Commissioned by||Lagerdere Travel Retail|
|Producer||Mothership – Maartje Berendsen|
|Suppliers||Beam Systems, Street Communication|
|Thanks to||Buro de Binnenstad – Rogier Neuféglise|
Shopping with your head in the clouds
On March 8th 2016 the new high end ‘Fashion Gallery’ in the intercontinental terminal of Schiphol Airport was officially opened to the public.
The modern interior design of the store, with its clean lines, black and white marble, wood and chrome details, was not the easiest space for an artwork. The store needed a wow-factor that would change the customers shopping experience and make them stop and admire.
Mothership focussed its attention on a big concrete pillar in the centre of the shop and turned it from being a nuisance into a breath-taking eyecatcher. Flexible LED video panels that circumference the pillar and end in a 4-meter-wide circle on the ceiling transform the pillar into a video screen.
Mothership asked motion designer Eline Wieland to design a 10-minute video loop to star on the ‘silver’ pillar screen. ‘connecting worlds . head in the clouds’ shows images of Dutch skies, blossoming cherry trees, the world’s highest towers, fluttering hummingbirds and imposing mountain ranges taking shop visitors on a trip around the world….
The motion design is a beautiful artwork that surprises, makes you smile, calms you down and fascinates.
The LED screens have been produced by Street Communication.
Eline Wieland and Mothership have successfully worked together on an earlier project for the opening of the new Dutch train station ‘Rotterdam Centraal’. Eline produced a mind-blowing film that was shown on the 40-meter-wide LED screen in the central arrival hall.