On the 5th of July, the second stage in the Tour de France was cycled in the Netherlands. From Utrecht till the finish at the Oosterscheldekering in Zeeland the cyclists raced a very special route. Never before cyclists raced through a deep valley like this. And never before the finish was located at sea. Along the tour the cyclists passes several Delta works.
According to Rijkswaterstaat this was the moment the world to show who the yellow jersey wearers are in watermanagement. When somewhere in the world a flood takes place, people shout ‘Bring in the Dutch’. A good reason to let this Dutch proud go viral around the world. Together with Mothership they came up with the concept ‘Bring in the Dutch’.
Mothership asked Mwah Tekstuele Verwenners to join and together four different places were pointed out to show the artworks. There’s a lot to tell about water, cycling and winning the game. Mwah unites these themes using a couple of slogans where the humorous touch makes you smile and at the same time explains it the Dutch and their water management to the rest of the world.
The art of Mwah with lyrics as: ‘Water you thinking’, ‘Bring in the Duch’ and ‘Go with te flow, but have a stop at the Delta Works’ were showed at the Brouwersdam, the Harinvlietsluizen, the Topshuis and on the sandy beach of Goeree Overflakkee. In addition the press centre that was contemparary located in the Topshuis, was dressed with the statements of Mwah.
|Artist||Mwah – Tekstuele Verwenners|
|Concept||Eric van der Weegen, Karen van Burg, Mothership|
|Title||Water you thinking? Bring in the Dutch!|
|Description||Huge letters painted with yellow road paint on the side of the Brouwersdam. Two large banners for the J.W. Topshuis. Standards at the Haringvlietsluizen. Text ‘Eau Yeah!’ ploughed on the beach at Brouwersdam. All part of the Delta Works city dressing for the Tour de France 2015.|
|Dimensions Eau Yeah!||670 x 100 meter (WxH)|
|Dimensions Brouwersdam||230 x 8 meter (WxH)|
|Dimensions J.W. Topshuis||30 x 9 meter (WxH)|
|Location||Brouwersdam, Neeltje Jans & Haringvlietsluizen, Zeeland|
|Commissioned by||Rijkswaterstaat & Municipality of Goeree-Overflakkee|
|Producer||Mothership – Joost ten Bruggencate|
|Photographers||Bart van der Putten, Mothership|