Another Jules Deelder initiative. Because of him it’s fun to get stuck in a traffic jam on the A13 highway. Now on display, along the highway and opposite the Rotterdam The Hague Airport, is his line of poetry ‘Het Heelal” (the universe).

This is also an initiative of Deelder’s friends (Hans Kleinjan, Jack Kerklaan and Krijn van Laar), and a present for their good friend.

Xtra Materieel offered their 20 meters wide frame to hold the text. Tekstuele verwenners Mwah designed the canvas and used their typical style for designing the text. Mothership acted as a producer in cooperation with Esbi.